"Look it maman" was created on San Franciscan playgrounds by two moms who loved watching their sons play while chatting about their common passion for cool handmade, local and eco-friendly stuff.

In love with Scandinavian style and colors, they decided to combine their skills of screen printing and sewing.

Choosing organic, sustainable materials whenever possible, they started designing and screen printing on a kitchen countertop and imagined “playground proofed” (meaning washable and sturdy) accessories with a French twist.

“Look it maman” represents San Francisco and its amazing cultural melting pot, its love for ecology and outdoorsy life!